Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
SOC: 11-2011.00
Common Job Titles
Advertising Manager (Ad Manager)
Communications Manager
Promotions Director
Promotions Manager
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Advertising and Promotions Managers (2024)
Estimated Total Employment (U.S.)
21,100
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $63,000. 25th percentile: U.S. $85,990. 50th percentile: U.S. $126,960. 75th percentile: U.S. $178,570. 90th percentile: U.S. $239,200. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$63,000
10% of workers earn the following or more
$239,200+
Workers on average earn
$149,270
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
Sales and Marketing4.7/5
English Language4.4/5
Communications and Media4.3/5
Customer and Personal Service4.2/5
Administration and Management4.1/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
