Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
SOC: 41-3011.00
Common Job Titles
Advertising Account Representative
Advertising Representative
Advertising Sales Representative (Ad Sales Representative)
Sales Representative
What You'll Need to Succeed
AI-generated
Key competencies for this occupation at a glance
KnowledgeFormulate creative advertising concepts and media placement strategies collaborating with creative teams and media planners to meet client campaign goals.
Advanced
MindsetEngage prospective clients to identify advertising needs and business objectives across diverse media platforms including digital, print, broadcast, and outdoor advertising.
Proficient
KnowledgeEvaluate client market demographics and competitor analysis to develop customized advertising solutions aligned with sales and marketing objectives.
Proficient
KnowledgeJustify advertising proposals and pricing strategies during client presentations, emphasizing return on investment and audience reach metrics.
Proficient
MindsetIntegrate customer service principles with persuasive sales techniques to build long-term client relationships and secure contract renewals.
Proficient
MindsetPrioritize competing client accounts and prospecting activities managing multiple projects under time constraints to achieve sales targets.
Proficient
KnowledgeApply negotiation strategies and conflict resolution methods when addressing client objections and finalizing advertising contracts.
Developing
KnowledgeAnalyze campaign performance data using CRM software and analytics platforms to monitor client satisfaction and identify upselling opportunities.
Developing
KnowledgeDemonstrate proficiency in Microsoft Office, Adobe Creative Cloud, and Google Analytics to prepare sales presentations, proposals, and campaign reports independently.
Developing
KnowledgeExplain advertising regulations, pricing structures, and contractual terms to clients in clear, accessible language during consultations and contract negotiations.
Developing
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Advertising Sales Agents (2024)
Estimated Total Employment (U.S.)
97,470
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $33,480. 25th percentile: U.S. $44,980. 50th percentile: U.S. $61,460. 75th percentile: U.S. $91,430. 90th percentile: U.S. $133,540. Use the left and right arrow keys to move between percentiles.
U.S.
Metric
U.S.
10% of workers earn the following or less
$33,480
10% of workers earn the following or more
$133,540
Workers on average earn
$76,350
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
Sales and Marketing4.9/5
Customer and Personal Service4.5/5
English Language4.0/5
Communications and Media3.8/5
Mathematics3.6/5
Skills & Requirements: Knowledge
Tools & Technology
Equipment and software commonly used in this occupation
